User Research Process
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User Research for Maximum Impact
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Research impact depends on company culture, research maturity, and market conditions. I focus on delivering tangible results through:
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  • Focus on Impact: Measure quantitative research. If you can't measure it, question its value.
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  • Automate work through AI. I leverage AI tools to handle repetitive tasks, freeing time for strategic thinking.
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  • Implement growth user research: Study potential users, not just current ones. I observe how people discover and adopt the product.
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  • Study Designs & Existing Research: I document my approach in a Research Plan before collecting data. I check existing research to avoid duplication. I conduct quick heuristic analysis to uncover common sense fixes.
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  • Activate Research: I stick to the goals during data collection, tailor reporting to my audience. Executives need high-level summaries; designers need details. I stay involved when implementing findings and remain available for questions.
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An example of using a user research insight to boost engagement on a marketing email.
Impact-driven slide from the study on marketing emails
Full Case Study: Increased Student Enrollment in Universities


User Research Philosophy
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I'm driven by understanding human behavior. Research isn't just a job for me—it's a calling. I combine ethnographic quantitative analysis, and business alignment to connect user needs with organizational goals.
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My design background helps me translate research into actionable recommendations. I track insights systematically acommunicate findings through reports, workshops, or presentations that engage teams and drive implementation.
User Persona and Journey Map, with the user persona partially blocked by the journey map. This not intended to be read in detail.
A persona and journey map for a chess tournament management tool for a client, Growing Minds Chess Academy


Process Overview
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This section addresses how I typically, but not always, approach developing valuable insights to the benefit an organization:
This is a flowchart illustrating between the product team, the design team and the research team that often work with.
To address these priorities, which, as noted, differ between the product and design teams, I use the following framework:
This is a flowchart that shows the often close relationship between concept research and strategic research and maintenance and evaluative research, when I work in the environment illustrated in the previous flowchart.


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Work Examples

My case studies reveal how research drives business results through practical methods and strategic insights. See how I turn data into decisions that matter.
See Case Studies

About Me

Fifteen years as a UX researcher taught me to make complex insights accessible. I bring AI-enhanced methods and hands-on experience to solve problems that move the needle.
Learn About Me
LinkedinCELL: (347) 446 - 8226 Email: Yanvpersonal [at] gmail.com